Abdullah Veraschia – DigiCars | Industry Spotlight
I caught up with the co-founder of DigiCars, Abdullah Veraschia. He has a fascinating story specifically behind the birth of DigiCars – a car...
Read Article ->Archive
Category: Marketplaces
A useful marketplace helps customers make better decisions and businesses respond to real demand. This collection explores customer experience and the operating choices behind digital automotive marketplaces. Start with the customer-experience conversation, then explore automotive data and digital retailing for the wider context. Read the original publication dates when using historical market commentary. For the business model, read platform businesses versus producer businesses. Follow the AutoTrader digital transformation story, then explore attribution in automotive marketplaces.
Car sales data according to NAAMSA, Kantar & AutoTrader
Used car sales data adds insight to the automotive industry. While used car sales in South Africa dwarfs new car sale, new car sales...
Read Article ->Car dealerships layer experience with data on the dealer floor
Car dealerships continue to find opportunities in lockdown I recently spoke to Bobby Petkov from MitMak Motors to find out how trading during lockdown...
Read Article ->From Car Buying to Electric Cars | AutoTrader exposes data
Car buying search behaviour has show a total of 401 million online searches for used cars (including electric cars) has took place last year...
Read Article ->100 days of lockdown | Keo Hlope – Newzroom Afrika
I recently had an interview with Keo Hlope from Newzroom Africa. We discussed the effect of the first 100 days of lockdown on the...
Read Article ->AutoTrader South Africa – The Story
Transition to Transformation Let me share the AutoTrader digital transition and now digital transformation story with you… questions that, especially now with COVID-19, every...
Read Article ->Future of Car Dealerships with Automotive Digital Retailing
The future opportunities of Automotive Digital Retailing for Car Dealerships has suddenly exploded. Many car dealerships have begun to focus on Automotive Digital Retailing...
Read Article ->Branding and car dealership marketing
Buying cars, buying tyres or buying anything else in autos is similar in that the search initially begins online. Creating a car dealership brand...
Read Article ->Putting retail back into car sales for car dealerships
I don’t care about the technology. And I don’t care about the internet. As much as I care about customer attention. It doesn’t matter...
Read Article ->Car sales with Automotive Digital Retailing
Let’s start by defining what car sales with Automotive Digital Retailing is for car dealerships? I like to define Automotive Digital Retailing as: Using...
Read Article ->