Digital transformation – 4 key competitive advantages

Before I begin unpacking what car dealerships need to do to keep up with digital transformation, let’s all agree that it has been mobility unusual. One thing I’ve come to believe in, is that one can’t predict the future or even plan for it, which prior to the pandemic one wouldn’t have thought. Now as we’ve all been affected by the pandemic, we’ve seen big companies like Edcon, Comair and others closing down. For me, this was a clear testament that the future is certainly uncertain. Lockdown caused a shift in consumer car shopping behavior The lockdown caused a fundamental [...]