6 Topics covered by the AutoTrader SA 2021 Electric Vehicle (EV) Buyers Survey, seeking to provide answers to questions about Electric Vehicles consumers are too afraid to ask. What the penetration of Electric Vehicles is in South Africa. General consumer sentiment about Electric Vehicles. What consumers expect from Electric Vehicles. Consumer intentions when it comes [...]
Living with an electric car grows electric mobility and is very possible in South Africa today, but a few things need to change. However, it does make for a steeper adoption curve of the electric car, the longer we wait. The longer we wait the more our ICE (Internal combustion engine) vehicle fleet in South [...]
Two key tactics that you can employ for network effects to work for your business to get the attention of car-buying consumers. 1 - Leverage the bottom end of the funnel 2 - Build a brand How do you leverage the bottom end of the car buying funnel? Key factors to consider that will assist [...]
The AutoTrader SA Mid-Year Car Industry Report includes a brand new electric car (EV) data statistics section. What types of electric vehicles are available in South Africa? Below are the 5 electric cars available in South Africa: BMW i3 Porsche Taycan Jaguar I-Pace Mini Cooper SE Nissan Leaf (discontinued) The Nissan Leaf is unfortunately no [...]
#ChargedUp is the 6th Edition of the AutoTrader SA market industry report. The first market industry report was released in August 2019. Whenever we release something like this we take the view of testing the data in the market. There's no point putting something out if it's not going to be consumed. Traffic to AutoTrader [...]
I'm proud to announce the launch of our 2021 AutoTrader SA Mid-Year Car Industry Report covering the period January to June 2021. This is the fastest we've ever released the car industry report after the end of a period. I'm very proud of the team - they have done a really stunning job on this [...]
There are probably a lot of questions about the reasons why I bought an electric vehicle. It comes with questions about charging stations, range anxiety, and the price of the car. On this journey, I will be answering all those questions in time. But for now, let me give you some insights into why I [...]
In the recent HyperMobility virtual conference, I got to address the burning question: Is South Africa ready for future mobility? But ahead of me answering the question, We need to agree that it has become #MobilityUnusual especially now with the COVID_19 pandemic and lockdown and its effects on the automotive industry in South Africa. Let’s [...]
We recently ran a survey in partnership with Generation.e – South African electric vehicle (EV) Buyers Survey to gain insights into consumer perception, expectation, purchase intent, awareness and trust of electric vehicles (EV’s) in South Africa. The survey was hosted on AutoTrader's website, gathering over 3 100 responses from SA’s in-market car shoppers. AutoTrader and [...]
