Trust, Emotion & Risk Still at the Forefront of Consumer Car Shopping
Trust, Emotion & Risk Are Still at the Forefront of Automotive Consumer Decision Making. You’ve probably heard me saying this over and over again!...
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Category: Marketplaces
A useful marketplace helps customers make better decisions and businesses respond to real demand. This collection explores customer experience and the operating choices behind digital automotive marketplaces. Start with the customer-experience conversation, then explore automotive data and digital retailing for the wider context. Read the original publication dates when using historical market commentary. For the business model, read platform businesses versus producer businesses. Follow the AutoTrader digital transformation story, then explore attribution in automotive marketplaces.
5 Tips to win in today’s digital world
5 Tips dealerships can use to win in today’s digital retail world We all know consumer buyer behaviour is changing. Your digital forecourt is...
Read Article ->3 Ways for your car dealership to stand out online
The future of car buying is constantly evolving. With a possibility of your customer being able to complete much of the car buying process...
Read Article ->Why SA car dealers need to embrace Digital Marketing
Many South African car dealers still swear by traditional means of advertising and marketing. Without discrediting the importance traditional marketing still has, I swear...
Read Article ->BMW reveals all-new and innovative 2019 X5 model
Following the market launch of the first BMW X2, and the new BMW X4, a new edition of the BMW X5 has been launched...
Read Article ->2019 Ford Shelby F-150 coming to SA!
Shelby South Africa announced this week that it will be taking orders for a limited amount of 2019 Ford Shelby F-150 trucks. The announcement mentioned...
Read Article ->Introducing the Ferrari SP38
A Ferrari SP38 was unveiled a few days ago and spawns from the Ferrari One-Off programme. The unique project was commissioned by one of...
Read Article ->Nissan Takata Airbag Recall
Nissan South Africa has issued a safety recall on several local models due to a defect with the front Takata airbag inflators. This affects...
Read Article ->Lynk & Co plans online retail and subscription SUV
As technological innovations in cars have been advancing rapidly over recent years, we’ve been noticing how the car-buying behaviour is also changing. So, it...
Read Article ->Mercedes-Benz X-Class – South Africa prices
Pricing for the Mercedes-Benz X-Class bakkie has been released in South Africa, which has been in effect as of the 1st of April 2018. Mercedes-Benz X-Class...
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