4 Strategies to improve car dealership profitability
Anyone working in the retail automotive industry, particularly in a car dealership, are aware of how fleeting dealership profitability can be. Especially in times...
Read Article ->Archive
Category: Marketplaces
A useful marketplace helps customers make better decisions and businesses respond to real demand. This collection explores customer experience and the operating choices behind digital automotive marketplaces. Start with the customer-experience conversation, then explore automotive data and digital retailing for the wider context. Read the original publication dates when using historical market commentary. For the business model, read platform businesses versus producer businesses. Follow the AutoTrader digital transformation story, then explore attribution in automotive marketplaces.
6 Memorable customer experiences your used car dealership can use
Follow consumer attention Remember the times when having the best billboard, the largest inflatable gorilla, or the best selection of stock was enough to...
Read Article ->5 Moments that matter most to your car dealership
5 Car shopping moments that matter and what it means for your car dealership Google’s latest Automotive Shopper Study is extremely insightful especially when...
Read Article ->4 Practical tips to measure digital car dealership ROI
On the face of it, as a car dealership, we’re tempted to think proving digital marketing ROI should be simple After all, technology has...
Read Article ->Buying a car in the digital era: this is what has changed
Us humans are creatures of habit The way in which we do business might have changed over the years and new technology might have...
Read Article ->3 used car best practices, that new car dealers should adopt
Research seems to show that there is a key difference between new car and used car shoppers. New car buyers start looking for the...
Read Article ->Top 5 global automotive trends includes digital retailing
While on the hunt for the top 5 global automotive trends… This is what I came across. Most interesting of all is point 5...
Read Article ->Technology & the car dealer relationship with car buying consumers
It’s no news: behaviour is changing amongst car buying consumers. Car buying consumers have quickly evolved from a purely offline experience to a record...
Read Article ->Your dealership website: why should I choose you?
When was the last time you conducted a sanity check on what you think you offer as a dealership, against what your customers want?...
Read Article ->Be Clear. Be Precise. Be Transparent.
Isn’t it amazing just how much choice we have available to us now? On one hand it’s great – but lately, The car dealership,...
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