Market your dealership and put retail back into selling cars
Do you want to know how to effectively market your dealership? Recently AutoTrader revealed the latest iteration of the car industry report. The report...
Read Article ->Archive
Category: Marketplaces
A useful marketplace helps customers make better decisions and businesses respond to real demand. This collection explores customer experience and the operating choices behind digital automotive marketplaces. Start with the customer-experience conversation, then explore automotive data and digital retailing for the wider context. Read the original publication dates when using historical market commentary. For the business model, read platform businesses versus producer businesses. Follow the AutoTrader digital transformation story, then explore attribution in automotive marketplaces.
AutoTrader Car Industry Report revealed
More South Africans are shopping for used cars than ever before Besides the brand new Retail Price Index (RPI) revealed. The latest AutoTrader Car...
Read Article ->How important are quality car adverts?
If advert quality answers all consumer questions, leads go down and sales go up? Do you think Nike knows the source of its leads?...
Read Article ->Understanding Car Dealership social media
What is your car dealership social media strategy? Have you ever spared a thought to understand how social media fits into the world of...
Read Article ->The Car Dealership needs to have a “mind-shift”
Car pricing, demand and supply. Pricing for immediate demand and supply is happening in real time – there are no lags anymore, especially for...
Read Article ->What is Automotive Digital Retailing?
Automotive digital retailing is using digital technologies to better connect digital showrooms with physical ones. It’s also about seamlessly connecting online showrooms to physical...
Read Article ->The Rise of the e-Car Dealership
Would you agree with me that the internet has happened? If you’re starting to think of a digital strategy now, you’re potentially late! You’ve...
Read Article ->Is your car dealership fixated solely on e leads in 2020…seriously?
In a world of marketing and getting leads, especially the world of marketing cars, have you ever asked why consumers walk into your car...
Read Article ->AutoTrader launches Car Industry Report
Big data Big data has been a business opportunity in South Africa for decades. However, extracting and leveraging its full value is often a...
Read Article ->3 Simple ways to manage your car stock like an investor
Successful car dealers know how to price cars to attract the right customers to ultimately make a profit. There are many pricing strategies and...
Read Article ->