The South African automotive industry buying cycle relies on leading/lagging indicators. Every report AutoTrader SA has published gives car buyers and sellers data on consumer consideration, consumer demand, and consumer intent which answer car buyer questions like: Is now a good time to buy a used car in 2021? Buying a used car in 2021 [...]
The AutoTrader SA Mid-Year Car Industry Report includes a brand new electric car (EV) data statistics section. What types of electric vehicles are available in South Africa? Below are the 5 electric cars available in South Africa: BMW i3 Porsche Taycan Jaguar I-Pace Mini Cooper SE Nissan Leaf (discontinued) The Nissan Leaf is unfortunately no [...]
#ChargedUp is the 6th Edition of the AutoTrader SA market industry report. The first market industry report was released in August 2019. Whenever we release something like this we take the view of testing the data in the market. There's no point putting something out if it's not going to be consumed. Traffic to AutoTrader [...]
I'm proud to announce the launch of our 2021 AutoTrader SA Mid-Year Car Industry Report covering the period January to June 2021. This is the fastest we've ever released the car industry report after the end of a period. I'm very proud of the team - they have done a really stunning job on this [...]
Gone are the days when consumers used to drive around from car dealership to car dealership looking for the best deal money can buy. Now car buying consumers do all of that at the click of a button via the internet. We need to acknowledge that car buying consumer behaviour has changed. Car buying is [...]
Car dealerships continue to find opportunities in lockdown I recently spoke to Bobby Petkov from MitMak Motors to find out how trading during lockdown has been so far. Even with fewer car buyers on the dealer floor, it seems like car dealerships are not only resilient but continue to find opportunities even in lockdown, by [...]
Car buying search behaviour has show a total of 401 million online searches for used cars (including electric cars) has took place last year (an all-time record and a 40% increase year-on-year). In addition, the average selling price of a used car in the last year was R289 312, an increase of R9 003 from [...]
Transition to Transformation Let me share the AutoTrader digital transition and now digital transformation story with you... questions that, especially now with COVID-19, every business, including car dealerships are grappling with: How do I take my business more online? How do I "digitise" more of my businesses processes? There is a difference between digital transition [...]
AutoTrader has just released the next iteration of their Car Industry Bi-Annual Report, exposing search demand and supply data on cars for sale. The report covers the period 1 July to 31 December 2019, and one of the reasons we did that was because we realised that there is a big piece of market data [...]
Who would agree with me that it’s tough in our economy? Though in this tough economy, without the car buying consumer, we can't sell all the wonderful things that we make or secure a strong car dealer digital presence in SA. Let me try and push the boundaries a little & give you some insights [...]
