3 Simple ways to manage your car stock like an investor

Successful car dealers know how to price cars to attract the right customers to ultimately make a profit. There are many pricing strategies and none of them are wrong. E.g. High or Low price strategies work provided you are transparent with the in-market-car-shopper. But, the ultimate way to get this right is by pricing cars to market, which is an effective approach to find a “sweet spot”. Recently, we looked at some key demand and supply data insights - starting with the VW Polo GTI - which was the most searched for car on AutoTrader.co.za for Q1 2019 (January 2019 [...]

2019-08-08T14:59:33+02:00August 7th, 2019|Pricing & Stocking|

3 used car best practices, that new car dealers should adopt

Research seems to show that there is a key difference between new car and used car shoppers. New car buyers start looking for the best deal for a car they already know they want. While used car buyers are often initially more cautious about the car itself. Two of the biggest concerns are about the used car condition and mileage. These factors that often aren’t relevant to new car shoppers. In recent years, car dealers have done a much better job of meeting the needs of used car shoppers. This seems to be slightly less true for new car customers. [...]

2019-03-15T14:04:58+02:00March 15th, 2019|Digital Retailing, Pricing & Stocking|