The car dealer can still secure a strong digital presence in SA

Who would agree with me that it’s tough in our economy? Though in this tough economy, without the car buying consumer, we can't sell all the wonderful things that we make or secure a strong car dealer digital presence in SA. Let me try and push the boundaries a little & give you some insights into what we see in the consumer market - all to help the car dealer secure a strong digital consumer presence in a changing economy. The tech-savvy consumer We can agree that the South African car landscape is complex, there are many car makes, models [...]

AutoTrader Car Industry Report revealed

More South Africans are shopping for used cars than ever before Besides the brand new Retail Price Index (RPI) revealed. The latest AutoTrader Car Industry Report, covering the period 1 July to 31 December 2019, reveals some fascinating insights into South African automotive industry – not least of which is the fact that consumers really like the idea of an electric Hilux!  Given the fact that AutoTrader is the largest online motoring marketplace in South Africa – total searches in the period reached a record high of 179 million, representing growth of 35% year-on-year – AutoTrader serves as a sound [...]

2020-03-05T08:49:42+02:00March 4th, 2020|Pricing & Stocking|

3 Simple ways to manage your car stock like an investor

Successful car dealers know how to price cars to attract the right customers to ultimately make a profit. There are many pricing strategies and none of them are wrong. E.g. High or Low price strategies work provided you are transparent with the in-market-car-shopper. But, the ultimate way to get this right is by pricing cars to market, which is an effective approach to find a “sweet spot”. Recently, we looked at some key demand and supply data insights - starting with the VW Polo GTI - which was the most searched for car on AutoTrader.co.za for Q1 2019 (January 2019 [...]

2020-01-25T22:54:04+02:00August 7th, 2019|Pricing & Stocking|

3 used car best practices, that new car dealers should adopt

Research seems to show that there is a key difference between new car and used car shoppers. New car buyers start looking for the best deal for a car they already know they want. While used car buyers are often initially more cautious about the car itself. Two of the biggest concerns are about the used car condition and mileage. These factors that often aren’t relevant to new car shoppers. In recent years, car dealers have done a much better job of meeting the needs of used car shoppers. This seems to be slightly less true for new car customers. [...]

Auctions: Your 8-point guide to buying a car

Car auctions have a mystery about them that can be addictive. There is always a rush when a car is being offered up for auction to the highest bidder. Especially when there are a couple of bidders involved in a “bidding war”, there is plenty of adrenaline flowing. It’s a known fact that you could pick up a real bargain at an auction, or you could leave with a lemon. Either way, there are some must do’s to make sure you are well prepared for any car auction. Here are a few pointers on how repossessed car auctions work: Pricing [...]

2020-01-25T09:00:58+02:00February 2nd, 2018|Pricing & Stocking|

Is it worth buying a repossessed car?

There is a lot of sadness involved in vehicle repossession and most times car buyers are told to avoid these cars. However, some of the greatest steals can be found in a repossessed car, also referred to as “repo” or repo cars. Some of these cars are usually in a good condition and were well-taken care off but its owner was unable to afford it. So what does the purchasing of a repossessed car entail? What is car repossession? When a person fails to keep up with their car payments then he/she puts themselves in the position of having their [...]

2020-01-25T09:00:52+02:00December 18th, 2017|Pricing & Stocking|