I recently had an interview with Keo Hlope from Newzroom Africa. We discussed the effect of the first 100 days of lockdown on the automotive industry, used car sales, trends and insights. As car dealerships started to open their doors to car buyers, they’ve been cautious about operating under the new normal. Car dealerships have [...]
The future opportunities of Automotive Digital Retailing for Car Dealerships has suddenly exploded. Many car dealerships have begun to focus on Automotive Digital Retailing as a priority in their businesses due to the pandemic and the advent of social distancing. Prior to the COVID-19 pandemic, the adoption of Automotive Digital Retailing by car dealerships was [...]
Buying cars, buying tyres or buying anything else in autos is similar in that the search initially begins online. Creating a car dealership brand using effective online marketing strategies has become more important than ever If we look at AutoTrader's past, the days of print, there were two competitive advantages, print and distribution. Facings on [...]
One of the ways car dealerships buy a car from consumers is as a trade in. The trade in has become more important to car sales, now more than ever before. And there are some car dealerships that are getting their hands on the trade in and some who are losing their grip on the [...]
Now that the country has officially been put on lockdown following the COVID-19 outbreak. Everyone, including car dealerships have had to close doors. What has the impact of this been on the automotive industry, specifically car dealerships? Are businesses quickly adapting their online business models and marketing tactics? Are car dealerships building new and creative [...]
Who would agree with me that it’s tough in our economy? Though in this tough economy, without the car buying consumer, we can't sell all the wonderful things that we make or secure a strong car dealer digital presence in SA. Let me try and push the boundaries a little & give you some insights [...]
Do you want to know how to effectively market your dealership? Recently AutoTrader revealed the latest iteration of the car industry report. The report outlines results from the analysis of vast amounts of demand, supply and pricing data. Using this data effectively can help you market your dealership. While new car sales data is one [...]
If advert quality answers all consumer questions, leads go down and sales go up? Do you think Nike knows the source of its leads? No, but they know a lot about quality adverts. Car dealerships can get more car sales with quality car adverts. They are still selling a product, but it’s not that they [...]
What is your car dealership social media strategy? Have you ever spared a thought to understand how social media fits into the world of the car dealership? Lately, there has been a proliferation of SMMAs (Social Media Marketing Agencies) sprouting up in South Africa. Most of them merely charge a commission to place retail adverts [...]
Car pricing, demand and supply. Pricing for immediate demand and supply is happening in real time - there are no lags anymore, especially for car dealerships. We call this live market data. There is a constant push and pull that directly affects the price of a product i.e. the price of a car on your [...]
